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One of our turning points in ZOX very early on was the idea that each
Strap should mean something - it should symbolize something important.
One of the hardest parts about starting something is just that -
Our brains are interesting - we get nearly the same amount of
satisfaction in talking about what we're going to do as we do in
actually doing in. This leads to a lot of satisfied people with
nothing to show, and that's a tough place to be.
Night Owl was the third ZOX ever released, and it was designed with a
simple premise. I had stayed up for nearly 48 hours, trying to teach
myself how to build a website so we could actually launch ZOX
properly. I worked through the night because I felt it was important -
not just for me, but for others as well.
No Days Off is that same symbol for me today. Every day is another
opportunity to climb that slippery slope made of everything we fear -
failure, inadequacy, lack of strength or knowledge and more. Like John
F. Kennedy once said - "we choose to go to the moon in this decade and
do the other things, not because they are easy, but because they are
Every day, we are faced with a choice. We can keep climbing that
slope, or slip down as we let our fears overtake us. My hope for you,
with this beautiful ZOX, is that it gives you the courage to keep
climbing. No days off.
Love you guys.
Don't dream about success, work for it.
Every wristband made is a limited edition work of art for your wrists. ZOX are reversible with a design on one side and a positive message on the inside. Every ZOX is individually laser cut with a serial number to ensure authenticity.